McCafe The Block 2016 Sponsorship
CASE
Study
Role: Project Director & Producer
Agency: TKM9 Group
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Services:
Concept Development | Copy writing | Design & Artwork | Client Management | Sponsorship Portfolio Management | Custom Build | Supplier Management | Talent & Media | Staff Management | Tech Integration| Bump in/ out | Engineering Compliance | Content Production | Live Event Management | Experience Analysis
To help bring to life McCafe’s sponsorship of The Block at the public open house, a pop-up “Walk-Thru” McCafé was created.
Fans could grab their free barista made coffee while they waited to see inside the contestant’s apartments. Roaming staff were also on hand to take fans photos which they could customise with Mc Café and The Block branded digi-stickers before sharing on socials. Free branded balloons helped drive additional tv coverage when the Walk-Thru wasn’t in shot.
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Finally, special celebrity guests popped down throughout the day to try their hand at making coffees for fans.
The activation received amazing feedback from the client as well as the show’s producers
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Other Credits: OMD Fuse, Media | Harry the Hirer, Build
