Jack Daniels Birthday Set,
CASE
Study
Role: Senior Account Executive/ Junior Producer
Agency: Out of the Blue Communications
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Services:
Concept Development | Design & Artwork | Client Management | Supplier Management | Talent & Media | Staff Management | Bump in/ out | Transport & Logistics | Winner Management | Content Production | Travel and Event Management
For a Birthday celebration like no other, 250 UK competition winners were flown from London to the home of Jack Daniels himself; Lynchburg, Tennessee. Put up in world class accommodation, the winners were immersed in the brands story during an exclusive distillery tour before going on to experience the gig of a lifetime.
On top of BBQ hill, our winners witness the incredible sounds of poet laureate Patti Smith, the infamous Juliette Lewis and enigmatic Shingai from the Noisettes; all back by the new Silver Cornet Band.
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The JD Birthday Set provided an unforgettable, unique and positive brand experience that received 100% positive qualitative feedback.
