Moët & Chandon's "Moët Mirage", London Fashion Week
CASE
Study
Role: Senior Account Executive/ Junior Producer
Agency: Out of the Blue Communications
Services:
Concept Development | Copywriting | Design & Artwork | Client Management | Guestlist | Catering | Entertainment | Supplier Management | Talent & Media | Theming & Styling | Staff Management | Artist Liaison | Council & Permits | Bump in/ out | Engineering Compliance | Content Production | Live Event Management


To celebrate 10 years at London Fashion Week, a fabulous Golden Fete was created, inspired by the brands heritage.
The Moët Mirage was a 21st century interpretation of an 18th Century pleasure garden. A world of decadence, opulence and elegance at Holland Park’s Opera House.
DJ’s Steve Mackay, Giles Deacon and The Misshapes played sets inside a stunning mirrored banqueting hall and the fashion elite enjoyed an array of fairground delights.
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Finally, the skies were lit up by art installation “The Burble” created by Usman Haque. featuring 1000 balloons that continually changed colour and moved with the nights breeze.
The event scored an incredible A-list guest attendance including style icons. Agyness Deyn, Claudia Schiffer, Gareth Pugh and Naomi Campbell. Over 100 pieces of press were delivered including a 7-page exclusive in Harper’s Bazaar.






