top of page

Moët & Chandon's "Moët Mirage", London Fashion Week

CASE

Study

Role: Senior Account Executive/ Junior Producer

Agency: Out of the Blue Communications

 

Services:

Concept Development | Copywriting | Design & Artwork | Client Management | Guestlist | Catering | Entertainment | Supplier Management | Talent & Media | Theming & Styling | Staff Management | Artist Liaison | Council & Permits | Bump in/ out | Engineering Compliance | Content Production | Live Event Management

MOETETCHANDONMIRAGE7.jpg
6.png

To celebrate 10 years at London Fashion Week, a fabulous Golden Fete was created, inspired by the brands heritage.

 

The Moët Mirage was a 21st century interpretation of an 18th Century pleasure garden. A world of decadence, opulence and elegance at Holland Park’s Opera House.

 

DJ’s Steve Mackay, Giles Deacon and The Misshapes played sets inside a stunning mirrored banqueting hall and the fashion elite enjoyed an array of fairground delights.

Finally, the skies were lit up by art installation “The Burble” created by Usman Haque. featuring 1000 balloons that continually changed colour and moved with the nights breeze.

 

The event scored an incredible A-list guest attendance including style icons. Agyness Deyn, Claudia Schiffer, Gareth Pugh and Naomi Campbell. Over 100 pieces of press were delivered including a 7-page exclusive in Harper’s Bazaar.

9.png
Moët & Chandon
Moët & Chandon
Moët & Chandon
Moët & Chandon
Moët Mirage, Usman Haque
Moët & Chandon
bottom of page