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Seppelt & Other Victorian Wines, Melbourne Food & Wine Festival 2013 Sponsorship

CASE

Study

Role: Senior Account Manager & Lead Producer

Agency: Immediate Marketing

 

Services

Ideation & Concept Development | Event Strategy | Copywriting | Design & Artwork | Client Management | Sponsorship Portfolio Management | Event Build - Design & Production | Theming & Styling | Supplier Management | Talent & Media | Staff Management | Bump in/ out | Engineering Compliance | Risk Assessment | Permits | Fire Authority | Content Production | Live Event Management | Ticketing | Experience Analysis

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Seppelt and other Victorian brands (Treasury Wine Estates) sponsorship of Melbourne Food and Wine from ideation to delivery. Covering creative and design development, delivery of all marketing materials and roll out 12 events including all partnership negotiation, event planning, OH&S and compliance, bump in/out and on-site delivery over the 3-week festival period. Events included;

 

Seppelt Lawn Bar in Cellar Door and Market

The revered artisan wine bar set in the beautiful gardens of Como House over the course of 2 days. A beautiful marquee offering both wine samples and bottle purchases while a picnic style lounge area invited consumers to sit down and relax, giving wine reps the perfect opportunity to engage. Picnic basket, cross promotional offers with Milawa Cheese encourage full bottle purchases while our T’Gallant head winemaker performed masterclass wine tastings on the main stage. The Seppelt Lawn Bar was invited back in 2014, hosted this time at Flemington Racecourse.

 

Feast beneath the Vines at Seppelt Winery

An exclusive vineyard experience & degustation lunch in their infamous underground drives. Ticketed Event with 50 people attending.

 

Two Saints and a Valley at St Huberts Winery

An Argentinian Asado (BBQ over an open air fire pit) in partnership with St Telmo Restaurant, over 200 patrons paid to attend and enjoy a day of great food, wine, music and entertainment in the Yarra Valley.

 

T’Gallavant in Gris Paradis at T’Gallants Winery

A guided vineyard experience learning about the unique difference between Gris and Grigio wines followed by an interactive   degustation lunch.

 

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