Quincy Melbourne Launch
CASE
Study
Role: Executive Producer
Client: TFE Hotels
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Services:
Concept Development | Event Production | Guest List Curation & Management | Event Design | Event Styling | Supplier Engagement & Management | Influencer Management | Contract Negotiation | Talent Booking | AV | Bump in/ out | Live Event Management | Social Content Development | Financial Management
TFE Hotels engaged Borrowed Space to manage and produce the launch of their latest hotel Quincy Melbourne, the first of its kind in Australia.
Winning the business against an agency giant, Borrowed Space brought to life the hotels Southeast Asian heritage with beautiful florals and styling throughout their key hospitality areas; Sing Song, Salted Egg restaurant and The Q – their stunning rooftop cocktail bar.
Celebrities, influencers, stakeholders, and a selection of industry leaders were invited to attend the event where they enjoyed authentic Southeast Asian entertainment, degustation menu and Melbourne inspired cocktails. A special DJ performance from Harvey Miller (Client Liaison) finished the night off.
Influencer's we’re engaged to attend the event as well as a contra stay later in the month, of which they produced ongoing content for the hotel’s social channels. Borrowed Space managed this relationship from contract negotiation through to delivery with huge success – more than doubling their following, engagement, and reach.
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Other Credits: By Azumi (Flowers), The Prop Store, CEA Entertainment
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