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Cricket Australia BBL 10 Melbourne Renegades & Stars



Role: Senior Producer & Talent Director

Agency: MKTG


Entertainment/ Program Development | Client Management | Talent Management | Contract Negotiation | Stage Management | AV & Backline | Bump in/ out | Live Event Management

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In Jan 2021, Cricket Australia and their Melbourne cricket clubs were faced with an epic challenge – to get bums on seats amid a global pandemic. Recognising the need to take Big Bash beyond just another sporting code and into the world of entertainment the MKTG broadcast team led the charge - driving fan engagement from every possible aspect.

Borrowed Space was engaged to manage all match entertainment for Melbourne Stars & Renegades at home matches. Entertainment included Welcome to Country ceremonies, cheerleaders, fan cam assistance, digital games as well as 7 major artist performances from Inoxia, Havana Brown, Banoffee, Graace, Alice ivy, Mitch Tambo and Harts and 1 specially created battle performance between Graace and Harts at the Melbourne Stars & Renegades

Double Header.

In addition to the program development, Borrowed Space co-ordinated all special artist appearances for Stars TV as well as social content & promotion of via the artists channels.

Feedback across the program was excellent from both client and fan feedback.

Other Credits: CEA Entertainment

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