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Glenmorangie

Delicious & Wonderful World

CASE

Study

Role: Senior Producer

Agency: Yakusan

 

Services:

Ideation | Proposals | Creative & Design Management | Finance | Production Scoping | Client & Stakeholder Management | Custom Build | AV & Lighting Design | Supplier Management |  Engineering & Compliance | Bump in/ out | Staff Management | Talent Management | Stage Management | Live Event Management & Reporting | Experience Analysis

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Inspired by Glenmorangie’s quirky Miles Aldridge ATL Campaign, this fully curated drink experience, set inside 1970’s vibe Bar 83 and hosted by special guests, Client Liaison showed just how playful Whisky could be.

 

Upon arrival guests travelled up 83 floors in an immersive lift before being greeted by our celebrity hosts and team of talent actors who explained the experience before entry.

 

The space was divided into 3 key areas – each with a theatrical signature drink and experience for consumers to enjoy. Canapes flowed and Koi Desserts created 3 incredible sweet treats that perfectly matched the drinks on offer.

Brand Ambassador and drinks designer Kurtis Bosley was on hand to take guests through specially selected finer whiskeys before Client Liaison took to the decks to rock the night out.

 

The event ran for 3 nights, each night targeting a different audience – PR/ Influencers, Trade and a ticketed consumer event. The night was pre-promoted using cocktail content that was produced especially for the event.

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