Red Bull Energy Station
Formula 1 Grand Prix 2023
CASE
Study
Role: Executive Producer
Agency: Seeker Agency
Services:
Finance | Production Scoping | Client & Stakeholder Management | Custom Build | AV & Lighting Design | Supplier Management | Merchandise | Catering & Hospitality | Partner Activation Design, Development & Delivery | Engineering & Compliance | Bump in/ out | Stage Management | Content Production | Live Event Management & Reporting | Experience Analysis
Launching in 2023, the Red Bull’s Energy Station established itself firmly as the best hospitality suite on track.
With an epic view of the pit exit, 800 consumers, athletes, influencers, and guests were treated to a 5-star experience.
The 1000sqm highline structure included a full fit out including all signage, lighting design, furniture hire and two custom built modular bar.
Interactive Red Bull cocktails, tantalising food, driver/ athlete appearances, impromptu DJ sets from the Inspired Unemployed and dancing queen - Kylie Minogue – it’s safe to say the event was buzz worthy.
From inception to delivery – this project was pulled together in 6 ½ short weeks. An incredible achievement for all involved.
Other Credits: Harry the Hirer, Build
