Wild Turkey
Mobile Music Home & Tour
CASE
Study
Role: Senior Producer
Agency: Yakusan
Services:
Ideation | Proposals | Creative & Design Management | Finance | Production Scoping | Client & Stakeholder Management | Custom Build | AV & Lighting Design | Supplier Management | Engineering & Compliance | Bump in/ out | Staff Management | Roadshow Freight & Logistics | Live Event Management & Reporting | Experience Analysis
To support Wild Turkey’s Music 101 Platform a touring Wild Turkey Mobile Music Home (MMH) was created to not only bring the Music 101 Platform to on premise venues and concert events state to state, but also for artists and mentees to collaborate within.
A stunning 31” sovereign land yacht 1977 Airstream vehicle received a full refurb and fit out. Part bar, part music studio, the MMH is the centre piece of all Wild Turkey’s music moments – whether it be an intimate gig in the wilderness or an artist's retreat – a place where creativity can flourish, and stories be shared.
In addition to being a Wild Turkey travelling billboard, it has full recording capabilities in the music studio, custom booth seating with premium upholstery & brass detailing, full service internal bar with brass countertop, open hatch with external dispense bar and comes with a custom built modular stage & lighting/AV kit for performances.
Launching in NSW with an intimate Matt Corby gig before touring up to far north Queensland and back down to Victoria the MMH has proven to be a great experiential asset.
Other Credits: Exposure, Build
