Red Bull Energy Station
Formula 1 Grand Prix 2024
CASE
Study
Role: Executive Producer
Agency: Seeker Agency
Services:
Finance | Production Scoping | Client & Stakeholder Management | Custom Build | AV & Lighting Design | Supplier Management | Merchandise | Catering & Hospitality | Partner Activation Design, Development & Delivery | Retail Integration | Engineering & Compliance | Bump in/ out | Stage Management | Content Production | Live Event Management & Reporting | Experience Analysis
For the second year running, Red Bull’s Energy Station was the best spot-on track for 850 guests a day to see all the Formula 1 Australian Grand Prix action.
Taking our first-year key learnings, we focused on enhancing the guests viewing experience with custom built bleachers and viewing platforms for all accessibilities as well as giant LED screens.
​
Catering and entertainment was on point throughout the weekend with curated menus for Melbourne’s revered burrata bar – Ugo’s, as well as an action-packed program of driver interviews, live art and activations from partners such as TaylorMade and 7Eleven.
Wrapping this experience up was the new poster art visual identity - developed especially to celebrate Red Bull Racing 20th Anniversary.
​
Full event management was offered throughout the weekend including onsite assistance with catering, bar staff, media, celebrities, athletes and of course our wonderful clients.
​
Other Credits: Harry the Hirer, Build | Argent Signs, Signage
