top of page

Red Bull Energy Station

Formula 1 Grand Prix 2024

CASE

Study

Role: Executive Producer

Agency: Seeker Agency

 

Services:

Finance | Production Scoping | Client & Stakeholder Management | Custom Build | AV & Lighting Design | Supplier Management | Merchandise | Catering & Hospitality | Partner Activation Design, Development & Delivery | Retail Integration | Engineering & Compliance | Bump in/ out | Stage Management | Content Production | Live Event Management & Reporting | Experience Analysis

1711518966769_edited.jpg
6.png

For the second year running, Red Bull’s Energy Station was the best spot-on track for 850 guests a day to see all the Formula 1 Australian Grand Prix action.

 

Taking our first-year key learnings, we focused on enhancing the guests viewing experience with custom built bleachers and viewing platforms for all accessibilities as well as giant LED screens.

Catering and entertainment was on point throughout the weekend with curated menus for Melbourne’s revered burrata bar – Ugo’s, as well as an action-packed program of driver interviews, live art and activations from partners such as TaylorMade and 7Eleven.

Wrapping this experience up was the new poster art visual identity - developed especially to celebrate Red Bull Racing 20th Anniversary.

Full event management was offered throughout the weekend including onsite assistance with catering, bar staff, media, celebrities, athletes and of course our wonderful clients.

Other Credits: Harry the Hirer, Build | Argent Signs, Signage

9.png
RedbullF12024-42_edited.jpg
1712040062704.jpg
RedbullF12024-441.jpg
RedbullF12024-389.jpg
RedbullF12024-18.jpg
1712040088269.jpg
1712040063660.jpg
RedbullF12024-21.jpg
RedbullF12024-482.jpg
RedbullF12024-50.jpg
RedbullF12024-114.jpg
RedbullF12024-454.jpg
RedbullF12024-456.jpg
RedbullF12024-15.jpg
bottom of page