Bunnings Click 'n' Collect Launch Event
CASE
Study
Role: Senior Producer
Agency: Bastion EBA
Services:
Concept Development | Build Design & Management | Design & Artwork | Print Production | Retail Design & Logistics | Stock Management | Shop Design | Site Liaison, Compliance & Management | Food Handling, Permits & Compliance | OH&S | Bump in/out | Staff Management | Live Event Management
To launch their new Click and Collect service offering, Bunnings wanted to take the online experience to the masses with a live experience.
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For one day only, a custom-built Bunnings Warehouse appeared in Fed Sq playing host to a variety of fun, on brand activities.
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People could drop by and pick up the perfect accessory for their desk at the pop up plant store and learn how to make macramé hangers. They could walk through the virtual aisles and chat to store clerks on how to use the new Click and Collect service and the biggest draw card; in exchange for a “snap and tag” on social, they could grab a free snag from the infamous Bunnings Sausage Sizzle.
Gold coin donations were also encouraged to help raise money for Melbourne City Mission and celebrity chefs Shane Daly and Adrian Richardson popped down to serve up a few gourmet snags of their own.
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The result? Over $10,000 raise for Melbourne City Mission, 2,000 sausages served and a delighted client!
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Other Credits: Harry the Hirer, Build
